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Customer Case Study… iPod Car Kit Direct Vs Dealer

We were contacted by a customer at the start of this month who was desperate to get his iPod working in his car. He had already been given false information by 4 companies and he saw his only logical route to be through his dealer (who you would expect knew his car and its options inside out & back to front). £1400 and two weeks (without his car) later, the only thing that he had extra to before his vehicle went over to his dealer was an even bigger headache!

The dealer had sold him a kit for nearly triple the price that we charge (we charge £140, the dealer charged £400) and then charged a whopping £1000 for installation which took an entire two weeks! When this was complete it turned out that the iPod car kit didnt even work! He took it back and had it tested, they agreed to swap it over. Still no joy! In the end, 3 kits were tested and none worked. Our customer managed to get his £400 back for the iPod Car Kit but they wouldnt pay up for the installation costs. This has obviously left sour grapes in the mouth of the customer who was understandably very annoyed. This is where iPod Car Kit Direct come in, proving that we are a long way ahead of the game when it comes to getting an In Car iPod.

We had a call around 9:15am asking if we could offer any advice. We obviously knew the vehicle very well having successfully integrated around 5000 iPod Car Kits into thus far. We knew exactly what the issue was and suggested we could sell the Dension Gateway 100 kit at £140 and install it for £50. Our installers went over to our customers place of work two days later and installed the kit within 1 hour. Fully tested and fully working.

Needless to say that our customer was extremely pleased that he could now play his iPod in his car. He is also pursuing the lost £1000 with trading standards and is very close to a happy ending.

This story goes to show that there really is no replacement for expereince. We dont like blowing our own trumpets but we have twice the experience than any of our competitors and have ben the only company to have been dealing with iPod Car Kits since the very first iPod Car Kit was designed.

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